Adapting Your Brand’s Growth Strategies: The Role of Content Agency in Addressing Modern Consumer Behavior

Content agency

In the Digital Age, people spend an average of 7.5 hours per day consuming media, with approximately 2.5 hours dedicated to social media alone. As digital consumption has increased multifold, brands can no longer rely solely on traditional marketing to be successful and create a lasting impact. Strategic digital marketing can help improve brand visibility, credibility, and sales. 

However, content marketing is a vast ocean: Instagram reels, blog posts, weekly newsletters, and the list is never-ending. Managing everything alone is practically impossible, so you need a content agency to step in! 

Breaking down the current trends in modern consumer behavior

Easy access to the internet and the introduction of artificial intelligence (AI) have transformed the landscape of modern consumer behavior, leading to several key trends: 

Online research before anything else: With information available at the fingertips, everyone ensures thorough research before making any purchases. So, brands that put themselves out there and remain transparent stand a better chance of attracting consumers’ attention. 

Social media scanning: People tend to trust companies that prioritize branded content creation, actively engage on social media platforms, maintain informative blogs, and send regular newsletters.

Personalization equals A+ marks: When companies promise personalized product recommendations, marketing messages, customer service interactions, and other experiences, it takes the brand value in the consumer’s eyes up a notch.

A picture speaks louder than words: We’re talking product photography here! Brands that focus on creative content styling to showcase visually stunning imagery of their products and services garner more appeal than generic stock photos or AI-generated content. 

User-generated content is equally essential: During online shopping, consumers heavily rely on ratings and reviews to understand product quality and brand authenticity. 

How can a content agency help your brand in today's times?

A content creation studio specializes in helping different types of brands meet their growth goals through tailored and effective branded content creation. They provide A-Z content services, including:  

Content strategy: Content agencies are pros at understanding every brand’s unique requirements and target audience to develop comprehensive outreach marketing plans. 

Content creation: Whether it’s long-form SEO blogs, short-form social media copy, product photography, branded videos, website content, or promotional newsletters, a creative content creation agency can create everything you need to promote your brand. 

Content analytics: The best content creation agencies also offer detailed analytics on the implemented content marketing strategies as part of their services.

Explore The G Story: A content creation studio that has transformed over 60 brands!

The G Story is one of Mumbai’s best content creation agencies, and it is celebrated for its expertise in creative content styling and photography. The talented team of art directors, stylists, photographers, and post-production designers has produced captivating visuals for over 60 brands, helping them communicate their unique ethos and stand out amid the clutter of social media and other E-commerce marketplaces. Here are some of the many brands they have worked with: 

  • Skincare and personal care: Nivea, Clinique, Colgate, Dove, Himalaya, L’Oreal, Vaseline, Parachute
  • Cosmetics: Kay Beauty, Lakme, Nykaa Beauty, Colorbar, Mac Cosmetics
  • Fashion: Caratlane – A Tanishq Partnership, Fizzy Goblet, Preet Kaur, Titan Raga
  • Food and beverages: Le 15 Patisserie, Mag St. Bread Co, Noto

Get your brand in the spotlight with proper content marketing

Whether you run a health tech startup to help women across India, a bakery with expertise in creating guilt-free products for diabetics, or a sustainable cosmetics startup, no one will care about your excellent products and services until they know about your company. As discussed earlier, a creative content creation agency can provide various content services to help your brand: 

  • Increase visibility
  • Establish authenticity 
  • Bring traffic 
  • Drive conversions and sales

So, if you need help building your visual content portfolio to showcase across your website and social media channels reach out to The G Story today!

Exploring The G Story’s Work Through Their Latest Topical Campaigns

creative conceptualization

At The G Story, our aim from the first day of establishment has been crystal clear: to craft compelling visual stories for brands across digital and print media that stand out, resonate with the target audience, drive conversions, and boost sales. Our Mumbai-based content creation agency comprises a talented team of young individuals driven by creativity and passion. 

To give you a glimpse into our expertise, thought processes, and ways of execution, we proudly present recent digital brand campaigns for ‘CaratLane Global – US,’ ‘Kay Beauty,’ and ‘MIRAGGIO,’ which have achieved remarkable success!

Decoding The G Story's brand campaigns

A lot goes behind every successful product photograph captured—creative conceptualization, product styling, props, backgrounds, compositions, framing, lighting arrangement, shooting, and post-processing. So, let’s delve into a detailed breakdown of all three campaigns:

In 2024, for International Women’s Day, we collaborated with ‘CaratLane Global- US,’ an online store dedicated to making beautiful jewelry accessible to everyone. When brainstorming branded content creation for their finest diamond and gold jewelry collection, we had the idea to bring in the narrative of women’s empowerment. We decided to portray women in powerful and inspiring appearances who dared to dream and create magic. Our initiative aimed to honor the strength, courage, and individuality every woman radiates with elegance and grace.

So, what creative content styling did we do to bring our vision to life? To emanate power and confidence into the photographs, we featured women dressed in semi-formal attire and CaratLane jewels, each looking into the camera with a commanding gaze. For their clothing, we settled on muted colors, ensured the makeup was subtle, and kept backgrounds pitch dark. All of these choices guaranteed the alluring jewelry remained the center of attention.

In February of this year, amid the romantic atmosphere of Valentine’s Day, we got an exciting opportunity to create a captivating campaign for Kay Beauty by Katrina Kaif. Showcasing their diverse makeup range while infusing an essence of subtle romance and delicate love posed a thrilling challenge.

Our creative conceptualization centered around making pink the primary color of the campaign. This decision was based on the color psychology of pink, which symbolizes affection, compassion, and comfort—all emotions evoked when love is in the air during Valentine’s Day celebrations. We also incorporated heart-shaped elements and pastel pink backgrounds for theme continuity. 

MIRAGGIO is a fashion brand curating handbags for today’s quintessential, modern, and headstrong women. They contacted us to craft a Valentine’s Day campaign, highlighting their bag collection that best reflected the core theme of romance and love. We combined product styling with storytelling to create compelling imagery that stands out.

Our creative content styling approach for MIRAGGIO involved choosing red handbags to embody the essence of passion, desire, and boldness, perfectly aligning with the brand’s core messaging. We also incorporated black and silver bags to enhance the style quotient and subtle pink bags to balance out the frames. One of our favorite creative conceptualizations is where the striking red bag is in the center, surrounded with props such as a telephone with the receiver off the hook, a pair of rosé wine glasses, and a contemporary flower vase. It’s hinting at something intriguing—perhaps a party on the cards? 

Are you looking for professional branded content creation for your company? Let the G Story take over!

The G Story is a versatile content creation agency with expertise in leading product photoshoots for skincare and personal care, cosmetics, home decor, lifestyle, fashion, and food and beverage brands. Our client portfolio is extensive, ranging from multinational companies to homegrown brands. If you need to level up the product photography of your brand, call us, email us, or drop us a message on our website!

The Play of Light and Shadows: Creating Dimension in Product Photography Lightning

product photography lighting

In the world of e-commerce, consumers do not possess the liberty to physically interact with the products before buying. Product photography is taking care of this loophole! A well-crafted product image evokes the desired emotions and enables customers to perceive the product as close to reality and envision using it in their everyday lives. This immersive experience helps the customers decide whether to add the product to their shopping cart or give it a pass.

That brings us to the question: What makes a product photograph ‘exceptional’? You may think it’s the beautiful props, colors, or composition. While they play a crucial role, everything will fall flat if the photography lighting is not suitable enough to illuminate your setup and shadows are missing to create depth in your photos.

Understanding the basics of product photography lighting and shadows

To determine the best lighting setup for product photography, it’s essential to be proficient in all available options, including natural and studio lights.

Natural lighting photography
For a cost-effective and dynamic product photography lighting setup, you can rely on light provided by the sun! The lighting intensities change throughout the day, giving you a variety of settings to work with.

Blue hour: Also known as twilight, it is around 20 minutes before sunrise or after sunset when the sun is below the horizon. At this time, the sky gets painted in cool colors, including blues and purples, resulting in cool, moody lighting and soft shadows.

Golden hour: The sun creates warm and mellow lighting during the first hour after sunrise and before sunset. As for the shadows, they are soft, long, and dramatic during the magical hour.

Midday: At noon, the sun is directly overhead, creating intense light and harsh shadows and leading to high-contrast photos. While it may not be the best lighting setup for product photography, it is possible to make the conditions more favorable using photography techniques like diffusing.

Overcast days: Shooting on cloudy days can help eliminate harsh lighting and shadows, bringing uniformity to the photos.

Studio lighting photography

While natural lighting has many benefits, it can be challenging due to its unpredictability. That’s why many product photographers rely highly on studio lights that help them manipulate the lighting and shadows as desired.

Continuous lighting: It uses fluorescent bulbs, tungsten bulbs, and LED lights to provide a consistent light source during the photoshoot. It is ideal for soft and diffused illumination and shadows on the product.

Flash lighting: In this product photography lighting setup, a flash unit produces a rapid burst of light upon clicking the camera shutter. The ability to adjust the power and duration of the flash offers the benefit of creating dynamic lighting effects from soft, evenly illuminated images to high-contrast ones.

The emotional impact of product photography lighting and shadows

While lighting and shadows are technical aspects of product photography, they subtly influence the emotions and moods of the customers, ultimately affecting their buying decisions. Below, we delve into several common photography techniques and the feelings they evoke:

Soft lighting: Gentle, calm, serene
Hard lighting: Dramatic, intense, bold
Backlighting: Radiant, magical, mystical
Rim lighting: Mysterious, dramatic, edgy
Colored lighting: Creative, playful, thrill
Natural lighting: Authentic, organic, timeless

The G Story knows to paint with lights and shadows to increase your product sales!

If you’ve made it this far, you probably understand the importance of product photography lighting in creating world-class images and boosting product sales. At The G Story, we specialize in helping brands produce compelling product photographs that drive conversions. If you desire similar results for your company, contact us today!

Mastering Minimalism: Utilizing Negative Space to Elevate Product Styling

minimalist product styling

Product styling is not about using a zillion props to make your products stand out. A stark opposite strategy, minimalism, could catch the eye of more people than you could imagine! Minimalism is all about decluttering and using the bare minimum to create simple yet effective compositions. 

At The G Story, we have some of the best product stylists in Mumbai who have broken down how you can master the art of minimalism and produce a jaw-dropping display of product imagery! 

How to use minimalism in product styling?

The more simple a minimalist product photograph looks, the more challenging it is to create. Let’s get down to the nitty-gritty of minimalist photography with the following product styling tips:

Less is more: Nothing encapsulates the essence of minimalism quite like this phrase. The fewer elements used, the more impactful the photograph will be. You can effectively direct the viewer’s attention towards the product by eliminating background clutter and distractions.

Negative space: Negative space is the surrounding empty area and how you use it to enhance the subject. If you keep the frame too tight and try to photograph the subject up close, it will leave little room for mood setting and storytelling. So, as per the rule, your composition should strike a balance between 80% negative space (background) and 20% positive space (product).

If you need color psychology in beauty product photography ideas, check out The G Story’s portfolio.

  • Background: Minimalist product styling aims to achieve simplicity in every aspect. So, when choosing backgrounds for your photoshoot, keep them as plain as possible. If it sounds too boring to you, the next few product styling tips concentrate on design elements you can use to make your minimalist photographs exciting and fun.
  • Colors: As a product stylist, you need to be a master of color schemes and their ability to evoke emotions and feelings. While the simplest way to give the product center stage is to use a plain white or black background, there are umpteen other ways to go about it, such as monochromatic and complementary color palettes.
  • Light and shadows: You can use lighting to create a play of lights and shadows and weave a meaningful visual narrative or craft metaphors. For instance, imagine a product styling project for sunscreen. You can cast a soft shadow of a coconut leaf on the product, symbolizing adequate sun protection.
  • Lines and shapes: How you place your products can create various guiding lines, influencing the viewer’s attention. Repetitive patterns lead to symmetrical compositions, giving an aesthetically pleasing look and feel, whereas curves and organic shapes can add elegance and fluidity to the image.
  • Composition: Composition is arranging and harmonizing all the photography elements. You must also pay attention to the camera angles you choose. Ultimately, whatever you do, your aim should be to make the product the star of the show and get the attention it deserves.

Is product styling a good career in India?

With small to large e-commerce businesses emerging every other day in India, the competition to secure a top position in the market is becoming increasingly intense. Every brand wants to connect with its target audiences, and a pivotal strategy in achieving that is creating a killer product showcase.

It is where product stylists come into play since they possess the knack to understand brands in-depth and curate a photography style guide unique to their needs. So, if you are considering a career in product styling, we suggest taking the leap!

Find the best product stylist in Mumbai

If you need a product stylist for cosmetics in Mumbai, you can conclude your search at The G Story! Besides working with Indian and global cosmetic brands, our team has successfully delved into other industries, such as skincare, food, home decor, and fashion! For more information, you can schedule a meeting with us today.

Color Psychology in Beauty Product Photography

Color Psychology in Beauty Product Photography

With online shopping taking the world by storm, users are subjected to hundreds of brand product photos daily across e-commerce websites, social media, or casual internet browsing. Whether your brand sells skincare, cosmetics, or fragrances, making your beauty product photography stand out in this online clutter is more complex than capturing aesthetic shots. From lighting to props to colors, a lot goes behind every great beauty product photo that influences nearly 75% of online shoppers‘ buying decisions. 

But one aspect of photography that directly taps into consumer emotions and shapes their perception of a beauty product has to be color! Delve deep into color psychology and its importance in creative photography with the G Story.

What emotions can different colors generate during a beauty product photoshoot?

Every color can convey various meanings and emotions, depending on how it’s used and the context of the image. Here are some ideas: 

  • Red: Red is a powerful and attention-grabbing color that exudes passion, boldness, confidence, sensuality, elegance, and luxury when used in cosmetic product photography. In other contexts, it can also evoke warmth and comfort.
  • Pink: Beauty product photography is incomplete without pink, often associated with femininity, softness, love, and nurture. It can convey a gentle and delicate image, making it suitable for products like personal care, make-up, and perfumes targeted at a female audience.  
  • Purple: To bring out royalty, luxury, tranquility, and femininity, soft purple hues such as mauve and lavender are the right choice. On the other hand, electric purple hues in creative photography can give a bold and unconventional look and feel.
  • Blue: Blue reminds us of nature as it is the color of the ocean and sky. Calmness, peace, purity, trust, and refreshment are some of the feelings that customers may feel when blue is integrated into cosmetic product photography
  • Green: Another color found abundantly in nature, green can bring vitality, freshness, serenity, health, growth, sustainability, and youthfulness. A typical example is green plants used as beauty products photography props when shooting for organic beauty brands. 
  • Yellow and orange: To invoke feelings of optimism, happiness, hope, warmth, and youthfulness, the hues of yellows and oranges are the perfect choice! Soft, muted shades of yellow, like pastel yellows or pale gold, can convey a sense of elegance and luxury, ideal for high-end beauty products.
  • Brown: Brown is widely used in natural beauty products photoshoots to showcase organic, earthiness, and well-being. When used for fragrant products, it evokes warmth and comfort, while for high-end cosmetics, it conveys sophistication. 
  • White: In skincare and cosmetic product photography, where qualities such as purity, class, luxury, and innocence need to be highlighted, white is the color you can rely on.
  • Black: Black represents power, authority, sophistication, elegance, luxury, and confidence and is timelessly used for high-end beauty products photoshoots.

What is the 3 color rule in photography?

Using models is one of the most popular beauty product photography ideas. The G Story has an insightful tip to share to take these photos to the next level. All you need to do is apply the 3-color portrait photography rule, where you work with three core colors: the model’s skin tone, attire, and background. Using this approach, you can choose a cohesive color scheme and harmonizing composition that ensures your beauty product remains the primary focus of the photograph.

Explore beauty product photography ideas.

While theory will equip you with knowledge, it’s not until you see it that you will truly understand what goes into beauty product photography. The G Story has worked with global as well as homegrown beauty brands! Our extensive creative photography portfolio can be one of your best sources of inspiration. Before you go, if you need to tell a story about your brand, we’re just a message, email, or call away!

Lens on Adventure: Tales of Travel Photography

Travel Photography

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As an enthusiastic photographer, you always seek something new to capture through your lens. And what’s a more opportune time to do that than when on a journey? You never know what will pique your interest—picturesque landscapes, delicious food at a cozy cafe, or children playing on the street.
So, if you wish to take your lens on an adventure, The G Story knows the tips and tricks to help you fill up an album full of stunning photos!

Types of photography you can do while traveling

1. Food photography

What’s Mumbai without vada pav, Tokyo without sushi and Paris without croissants? The point is food is the soul of any place. Local restaurants, street food stalls, and neighborhood markets make great spots for capturing food stories! Pro tip: a good food photograph should be able to tantalize your viewer’s taste buds!

2. Lifestyle photography

Holidaying with your family and friends is the best time to capture candid solo, couple, and group shots. Everyone looks and feels their best and is enthusiastic about being photographed. Whether it’s the serene beaches of Pondicherry or the colorful lanes of Fontainhas in Goa, every destination offers unique backdrops for a fun lifestyle photoshoot.

3. Fashion photography

Like creative lifestyle photography, fashion photography is a genre worth exploring when on the go, especially if you’re into traditional clothing and accessories associated with the geography or history of a particular region. You can rent or buy these garments and scout for the best locations, including popular tourist spots and hidden gems for your fashion shoot. Secondly, in a cosmopolitan city like Goa or Kochi, you can carry your own outfits, accessories, and props that align with the destination’s vibe.

4. Street photography

The local streets are the heartbeat of any city. It’s the best place to meet, interact, and document the local people immersed in their everyday life. The hardworking street vendors, children on their bicycles, beautiful women laughing—in every nook and cranny, you will find a new visual story waiting to be captured.

5. Landscape photography

If you are in a destination closer to nature, you will probably have an irresistible urge to capture the breathtaking views surrounding you. Sunrise, sunsets, starry nights, mountains, waterfalls, oceans, grasslands, flower fields—nature presents never-ending beauty for our inspiration. Being able to capture the sheer vastness, vivid hues, and unique textures in your panoramas is the ultimate test of your skills. Hint: they make great backgrounds for lifestyle photoshoots as well.

6. Architecture photography

This photography genre stretches across all human-made marvels, including skyscrapers, houses, bridges, churches, museums, monuments, palaces, and temples. It poses a unique challenge since you cannot shift your subject nor control the lighting or weather conditions. Focus on the play of lines, patterns, shapes, shadows, reflections, and other background elements surrounding the architecture.

Valuable tips and tricks for travel photography

Before you start packing your photography gear, The G Story has a concluding piece of advice:
Research: Whether you are planning to do lifestyle photography or food photography, it is always better to look up your travel destination and make notes of the spots you want to visit for photography.

Be flexible: While planning is good, you must also be ready to wander off to random places to capture the undiscovered spots.

Gear up right and light: Decide the type of photography you will do and pack your photography essentials accordingly.
Plan photo walks: Dedicate time to your photography endeavors, even if you are traveling in a group. And remember to take advantage of the magic hours!
Follow the rules: Photography is not appreciated everywhere, so remember to respect the locals, take consent, and back off when needed.

From Vision to Execution: The Art Director’s Journey in Product Photography

Product Photography

Why do the end credits of a film start with the director’s name? Obviously, because their creative vision and leadership bring the movie to life. Remove them from the filmmaking process, and the film no longer exists! In the world of product photography, that credit goes to an art director. From the point of envisioning the product photoshoot to suggesting finishing touches during photo editing, they are responsible for all creative decisions, earning them the title of the ‘backbone of product photography.’

The G Story, a creative content agency reigning the product photography scene across the city of dreams, has profound insights into the art director’s journey. So, keep reading if you wish to know more!

Art director's role in a product photoshoot: A breakdown from vision to execution

An art director is a natural leader and a people person in a true sense who knows to drive the team toward creative success. They have a knack for recognizing everyone’s talents and making the most of them for the project. Originality, innovation, curiosity, and exploration are qualities unique to them that reflect in all stages of creative product photography.

Stage 1: Creative conceptualization

An art director first understands the brand strategy, creative brief, and target audience. They unite the team, including photographers, stylists, set designers, and post-production specialists, to brainstorm content creation ideas that best communicate the brand’s vision. The final creative concept, aka the “big idea” approved by the client, forms the guiding framework of the project.
The hustle begins soon after—setting deadlines, budgeting, assigning tasks, curating mood boards, selecting props and backgrounds, and everything else needed before going onto the set. The art director oversees every inch of the creative process and removes any roadblocks that dare to surface.

Stage 2: Creative direction

The end of the pre-production marks the beginning of the production stage—the most exciting part of creative product photography! Here’s when the art director helps the team transfer the envisioned concept from screen to set. Under their guidance, all the elements, including props, products, backgrounds, and other set elements, harmoniously converge into a visual masterpiece. Now all that is left is pressing the shutter button!

Stage 3: Professional shooting

During this phase, the art director works closely with the photographer, directing the play of lights, shadows, composition, framing, and camera angles. This collaborative effort aims to capture compelling shots that convey the intended mood, aesthetic, and narrative.

While art directors rule the set, they are never arrogant about it. They appreciate constructive feedback and encourage people from the creative content agency to weigh in during the product photoshoot. They follow no rulebook and remain highly flexible and adaptable to necessary changes and adjustments, even if they are last-minute!

Stage 4: Post-production editing

Once the wrap-up is announced, it’s time to go back in front of the screens to add finishing touches to the images. The art director’s involvement in post-production is crucial to ensure that the final content creation aligns with the “big idea” and creates the desired impact. They manage a team of digital editors who do their magic tricks to enhance the quality of the images.

Stage 5: Project completion

Art directors stick around until the very end. They present the work to the clients, gather feedback, address any requested changes, and deliver the finished project.

Plan your creative product photography shoot today.

Art directors can make or break your brand’s content creation. As a creative content agency, The G Story has some of the best art directors in town who have delivered outstanding photographs that have driven massive sales for various brands, including Colgate, Himalaya, Lakme, Nykaa, and more. So if you’re looking for a similar experience for your company, hop on to our boat and sail through the ocean of product photography!

The Art of Smartphone Product Photography: Tips and Tricks for Incredible Shots

Smartphone Product Photography

Good product photographs are undeniably essential for creating customer appeal and boosting sales. However, investing in a fancy product photoshoot may be out of the question if you are on a shoestring budget. We have a cost-effective and convenient solution that can still promise business success: your smartphone!

If you think smartphone product photography will not produce results as impressive as the DSLR, The G Story can turn around your opinion through this blog. Let’s go!

First up, tick all boxes on the equipment checklist

Whether you are doing luxury product photography or food photography, with a small one-time investment, you can gear up with the right tools for taking incredible shots of any type of product. If you wish to purchase only some of your equipment, several rental shops offer A-Z resources needed for smartphone product photography. You’ll need the following:

Smartphone: The key here is to use a good camera phone. We’re talking Google, iPhone, Samsung, and all those high-performance phones renowned for their exceptional camera features.

Lighting: You can use natural light when clicking product photos with a smartphone. Aside from the fact that sunlight is free, it can also give your photos an organic aesthetic. Another tip is to use reflectors to eliminate or soften the stark shadows when doing skin care photography.

Lightbox: If you are doing fashion & jewellery photography, your products are likely small. In that case, you can use a lightbox which is a specially designed box or enclosure that provides controlled lighting conditions.

Lenses: External lenses can take your smartphone product photography up a notch. For instance, a macro lens would be your best buy for food photography to capture close-up shots and get intricate details.

Tripod: To achieve sharp and consistent photos, stabilizing your phone during luxury product photography is crucial, especially in low-light conditions or when capturing long-exposure shots. The G Story recommends investing in a suitable tripod that aligns with the type of photographs you typically capture.

Wireless remote: While the tripod works wonders for stabilization for skincare photography or cosmetic photography, it’s worth taking extra precautions to prevent even the slightest shakes that could result in blurry photos. One way is to use the camera timer, but if you prefer to save time, get a wireless remote! They are inexpensive and allow you to trigger the camera without physical contact.

Camera apps: If you find your default camera app limiting, many apps out there are compatible with Android and iOS. Manual controls, RAW shooting, and more customization options are benefits of using a third-party camera app.

Next, remember the do’s and don’t of smartphone product photography
Once you are well-equipped for luxury product photography or any other shoot, these tips will help you achieve high-quality product images!

Prepare your product for the photo shoot by considering the background, props, composition, and other essential aspects.
Clean your camera lenses before the photoshoot.
Set up your phone and lighting and avoid unnecessary movements to maintain consistency. Adjust the product’s position if you want to capture different perspectives.
Take multiple photos of your product from various angles to have a range of options for selection when doing cosmetic photography.
Edit your photos using a reliable editing app. Aim for consistency in the background and colors, and remove any blemishes or distractions.

Do not use digital zoom to avoid pixelated and lower-quality images.
Avoid using flash, which can lead to overexposure, unnatural colors, and unaesthetic results in food photography.
Refrain from using photo filters to provide an accurate representation of your products.

Find inspiration for your product photoshoot
The G Story vouches for these smartphone photography tips and tricks. So, stop thinking about your budget and start clicking already. Explore our extensive portfolio if you need more inspiration for your skincare photography or any other product photoshoot.

Enhancing Your Images through Post-Production

post production service

Your product photoshoot may have been a hit—from props to composition, you may have nailed it. But however impressive your photographs are, you cannot escape the post-production stage, where the real magic happens! 

The little adjustments you make while sitting behind your monitor help bring out visual nuances, correct minor errors, and achieve consistency in your images. The ultimate result? Your product photographs appear more appealing to your audience, driving high engagement and sales. 

If you are new to photo editing, The G Story, one of the leading production services in Mumbai, can help you get started! 

How to enhance your photos during post-production?

You only need three things to start your editing workflow: RAW images, photo editing software such as Adobe Lightroom or Photoshop, and a color-calibrated monitor. Follow the below-mentioned steps after your product photoshoot and see instant results!  


Composition seems off? Shot in 4:3 but wish to change the aspect ratio to 1:1? Unnecessary elements in the background? The crop tool is your answer. By trimming your photograph, you can draw attention to the main product and create maximum impact. 


It’s unacceptable to leave your photographs with a crooked horizon—that’s something even untrained eyes can notice! Fortunately, it is possible to straighten your photos to ensure correct alignment if you miss the mark during the creative photoshoot. 


Exposure refers to the amount of light in your image. If your photograph is overexposed, it will appear too bright, washed out, and have lesser detailed highlights. On the other hand, an underexposed photo will be dark, dull, and have lesser detailed shadows. To achieve the correct exposure, you can try making the following adjustments and recover the details you could not capture during the product photoshoot: 

Exposure—to fix the overall light in the image. 

Highlights—to modify the brightest areas of your image. 

Shadows—to adjust the darkest parts of your image. 

White balance

The different lighting conditions during the creative photoshoot can influence the colors in your images. You can achieve color accuracy by setting the correct white balance in your camera or adjusting it during the post-processing stage. The usual WB modes include daylight, cloudy, tungsten, fluorescent, flash, and shade. By choosing any of these settings, you can achieve desired lighting and color rendition for your images.


Do your images appear flat and lifeless? Boosting the contrast slider towards the right can make all the difference! Increasing the contrast makes the dark areas darker and the light areas lighter, resulting in a clearer distinction between shadows and highlights. It can create a more dynamic, impactful, and three-dimensional-looking image.

Looking for production services in Mumbai? Get in touch with The G Story! 


Adjusting the saturation can immediately boost the intensity of all the colors in your images. So if your photo mostly has muted colors, give the saturation slider a go! However, be careful with this tool—if overused, it can lead to an unnatural look. 


Compared to saturation, vibrance only amplifies the duller colors in the photograph. It is helpful if your images came out colorful after your creative photoshoot but need some enhancements. 


By adjusting the sharpening slider, you can give more clarity, crispness, and definition to the products in your photos.

Too complicated? The G Story has you covered!

While it’s not impossible to learn photo editing, it can be intimidating and time-consuming, especially if you are an amateur. A more effective solution would be to hand over this job to the experts in product photography in Mumbai, such as The G Story! We live and breathe photography—from conceptualization to post-production editing, and everything in between is our responsibility! Whenever any brand taps our shoulder, we give it our all to produce the most aesthetic product photographs that meet and exceed their expectations. So if you want to take your brand photography to the next level, we would love to talk with you!


Lighting Essentials: Must-Have Equipment for Every Photographer

studio lighting

Lighting Essentials: Must-Have Equipment for Every Photographer

Whether you are doing a luxury product or lifestyle photoshoot, lighting is the key to producing picture-perfect images. While hacks such as lamps, bulbs, or natural lighting can work, they are limiting because you don’t have much control over them. A simple and effective solution for the best product photoshoot? Studio lighting! 

If you feel studio lighting is too intimidating, you’re not alone—many photographers share the same story. But it’s a challenge worth embracing to upgrade your photography game. To help you get started, The G Story has prepared a complete lighting 101 guide! 

Different types of studio lighting

The first step is determining what lighting is best for your photo production house. There are two main types of light to choose from—continuous lighting and flash lighting.

Continuous Lighting

Continuous lighting, as the name implies, can remain on throughout the entire duration of the luxury product photoshoot. The various lighting bulbs include fluorescent bulbs, tungsten bulbs, and the more popular option these days—LED panels. Besides being easier on the pockets, continuous lighting is a preferred choice for many beginners as it is relatively user-friendly. 

Pros of Continuous Lighting

  • It allows you to see the lighting effect on your subject and background in real-time, making it easier to adjust and fine-tune the setup before you start taking photographs.

  • It lets you manually adjust the lighting’s color, intensity, and direction.

  • Easier for videography.

Cons of Continuous Lighting

  • Heats up quickly (except LED lights).

  • It uses more power and may wear out quickly.

  • Produces less powerful light

Flash Lighting

Strobes, monolights, and speed lights are all flash lighting that syncs with your camera and emits a brief, intense burst of light upon pressing the shutter button. 

Pros of Flash Lighting

  • Effective for freezing action without motion blur.

  • Produces more powerful light.

  • Highly energy-efficient and durable

Cons of Flash Lighting

It does not allow you to see how light will influence your subject and background until you capture an image, so it can take a few trials and errors to get the desired shot 

Challenging for videography

Need more assistance? Schedule a call with The G Story, Mumbai’s leading photo production house. 

Lighting modifiers we swear by

Lighting modifiers are tools placed before the light to shape, soften, diffuse, or redirect the light to achieve specific lighting effects. Here are some of our all-time favorites:

  • Softbox: A square or rectangular-shaped enclosure can be attached to the studio light to produce a soft, diffused lighting effect. For instance, it can soften the harsh shadows and reduce glare during a luxury product photo shoot, especially when capturing reflective items like perfumes or wine bottles.

  • Shoot-through umbrella: Imagine a white translucent fabric umbrella mounted on your light stand. It is helpful to diffuse soft light over a wide area and reduce shadows.

  • Beauty dish: A circular, bowl-shaped light modifier commonly used to create a focused light with soft shadows and highlights. True to its name, this modifier works wonders for portrait, beauty, and fashion photography.

  • Snoot: Consider investing in this tube-shaped tool if your photo production house is into food photography! It creates a focused, narrow beam of light that can help you make a spotlight on your subject, add highlights to specific areas, or light up a background.

  • Reflectors: They consist of a reflective surface, usually made of silver, gold, white, or translucent fabric, that can help redirect or bounce light onto the subject or scene. You can rely on reflectors for lifestyle photoshoots often conducted on-location or in outdoor settings, as they are lightweight, foldable, and portable.

Carry out the best product photoshoot today!

Lighting in photography is a vast ocean; mastering it can take enough time and effort. There’s no other way to learn it than by trying it yourself, and for that, there is plenty of budget-friendly equipment available. Check out The G Story’s product photography portfolio if you need more inspiration.