Why do the end credits of a film start with the director’s name? Obviously, because their creative vision and leadership bring the movie to life. Remove them from the filmmaking process, and the film no longer exists! In the world of product photography, that credit goes to an art director. From the point of envisioning the product photoshoot to suggesting finishing touches during photo editing, they are responsible for all creative decisions, earning them the title of the ‘backbone of product photography.’
The G Story, a creative content agency reigning the product photography scene across the city of dreams, has profound insights into the art director’s journey. So, keep reading if you wish to know more!
Art director's role in a product photoshoot: A breakdown from vision to execution
Stage 1: Creative conceptualization
Stage 2: Creative direction
Stage 3: Professional shooting
While art directors rule the set, they are never arrogant about it. They appreciate constructive feedback and encourage people from the creative content agency to weigh in during the product photoshoot. They follow no rulebook and remain highly flexible and adaptable to necessary changes and adjustments, even if they are last-minute!