If Barbie had an office in India, it would be this 1,800-square-foot workspace in Mumbai

workspace in mumbai

A candy-coloured utopian workspace may seem over the top for some. But for The G Story, a content creation agency, they wanted their office to be a visual narrative with nostalgia, whimsical hues and flamboyant design elements — aligning with their brand philosophy and tagline — ‘create magic’. The brief given to Deshna Kasliwal, principal designer at Deshna Kasliwal Design Studio, was simple–the space needed to look like a Pinterest board come to life, one that is a precise translation of the brand’s identity… Know More

The G Story rolls out ‘Barbie at Work’ campaign ahead of Barbie premiere

Barbie at Work campaign

In “Barbie at Work,” The G Story masterfully captures the essence of lifestyle photography, infusing every frame with authenticity and relatability. The campaign transcends the boundaries of a typical marketing endeavour, becoming a celebration of resilience and the pursuit of greatness. As the co-founders, Gayatri and Sanit Patel’s passion and vision come together to create a truly empowering experience.

With each relatable caption and scene, the campaign speaks to women worldwide, encouraging them to embrace their uniqueness, push beyond limitations, and conquer the professional world with confidence. Barbie, an iconic figure, becomes a symbol of breaking barriers and defying societal expectations, mirroring the struggles and triumphs that resonate with all of us.

Through the lens of Ravindu Patil, the creative genius behind each frame, “Barbie at Work” comes alive, capturing moments of vulnerability and determination that inspire viewers to pursue their dreams relentlessly. It’s a testament to the power of storytelling and The G Story’s unwavering commitment to empowering individuals through creativity and authenticity for more info click here.

The G Story Unveils ‘Barbie at Work’ Campaign

Barbie at Work campaign

Get ready to be captivated by the empowering campaign, “Barbie at Work,” presented by the visionary husband-wife duo Gayatri and Sanit Patel, co-founders of Mumbai’s renowned creative agency, The G Story. As excitement builds for the highly anticipated Barbie movie, this campaign takes center stage, showcasing Barbie as a symbol of breaking stereotypes and achieving greatness.

Expertly shot in the state-of-the-art studio in Mumbai, “Barbie at Work” immerses viewers in the dynamic world of agency life through relatable captions and scenarios. It’s a celebration of women empowerment, inspiring individuals worldwide to fearlessly pursue their ambitions.

With Gayatri gracefully leading the campaign and creative genius Ravindu Patil behind the lens, each frame exudes power and vulnerability, reminding us that even icons like Barbie experience moments of struggle. The campaign emphasises determination and resilience as the keys to success, urging viewers to embrace their weaknesses and stay focused on their life goals.

Embrace the magic of storytelling and empowerment as “Barbie at Work” showcases the unwavering commitment of The G Story to inspire and uplift through creativity and relatability for more info click here

The Art of Smartphone Product Photography: Tips and Tricks for Incredible Shots

The Art of Smartphone Product Photography: Tips and Tricks for Incredible Shots

Good product photographs are undeniably essential for creating customer appeal and boosting sales. However, investing in a fancy product photoshoot may be out of the question if you are on a shoestring budget. We have a cost-effective and convenient solution that can still promise business success: your smartphone!

If you think smartphone product photography will not produce results as impressive as the DSLR, The G Story can turn around your opinion through this blog. Let’s go!

First up, tick all boxes on the equipment checklist

Whether you are doing luxury product photography or food photography, with a small one-time investment, you can gear up with the right tools for taking incredible shots of any type of product. If you wish to purchase only some of your equipment, several rental shops offer A-Z resources needed for smartphone product photography. You’ll need the following:

Smartphone: The key here is to use a good camera phone. We’re talking Google, iPhone, Samsung, and all those high-performance phones renowned for their exceptional camera features.

Lighting: You can use natural light when clicking product photos with a smartphone. Aside from the fact that sunlight is free, it can also give your photos an organic aesthetic. Another tip is to use reflectors to eliminate or soften the stark shadows when doing skin care photography.

Lightbox: If you are doing fashion & jewellery photography, your products are likely small. In that case, you can use a lightbox which is a specially designed box or enclosure that provides controlled lighting conditions.

Lenses: External lenses can take your smartphone product photography up a notch. For instance, a macro lens would be your best buy for food photography to capture close-up shots and get intricate details.

Tripod: To achieve sharp and consistent photos, stabilizing your phone during luxury product photography is crucial, especially in low-light conditions or when capturing long-exposure shots. The G Story recommends investing in a suitable tripod that aligns with the type of photographs you typically capture.

Wireless remote: While the tripod works wonders for stabilization for skincare photography or cosmetic photography, it’s worth taking extra precautions to prevent even the slightest shakes that could result in blurry photos. One way is to use the camera timer, but if you prefer to save time, get a wireless remote! They are inexpensive and allow you to trigger the camera without physical contact.

Camera apps: If you find your default camera app limiting, many apps out there are compatible with Android and iOS. Manual controls, RAW shooting, and more customization options are benefits of using a third-party camera app.

Next, remember the do’s and don’t of smartphone product photography
Once you are well-equipped for luxury product photography or any other shoot, these tips will help you achieve high-quality product images!

Do’s:
Prepare your product for the photo shoot by considering the background, props, composition, and other essential aspects.
Clean your camera lenses before the photoshoot.
Set up your phone and lighting and avoid unnecessary movements to maintain consistency. Adjust the product’s position if you want to capture different perspectives.
Take multiple photos of your product from various angles to have a range of options for selection when doing cosmetic photography.
Edit your photos using a reliable editing app. Aim for consistency in the background and colors, and remove any blemishes or distractions.

Don’ts:
Do not use digital zoom to avoid pixelated and lower-quality images.
Avoid using flash, which can lead to overexposure, unnatural colors, and unaesthetic results in food photography.
Refrain from using photo filters to provide an accurate representation of your products.

Find inspiration for your product photoshoot
The G Story vouches for these smartphone photography tips and tricks. So, stop thinking about your budget and start clicking already. Explore our extensive portfolio if you need more inspiration for your skincare photography or any other product photoshoot.

Enhancing Your Images through Post-Production

Enhancing Your Images through Post-Production

Your product photoshoot may have been a hit—from props to composition, you may have nailed it. But however impressive your photographs are, you cannot escape the post-production stage, where the real magic happens! 

The little adjustments you make while sitting behind your monitor help bring out visual nuances, correct minor errors, and achieve consistency in your images. The ultimate result? Your product photographs appear more appealing to your audience, driving high engagement and sales. 

If you are new to photo editing, The G Story, one of the leading production services in Mumbai, can help you get started! 

How to enhance your photos during post-production?

You only need three things to start your editing workflow: RAW images, photo editing software such as Adobe Lightroom or Photoshop, and a color-calibrated monitor. Follow the below-mentioned steps after your product photoshoot and see instant results!  

Crop

Composition seems off? Shot in 4:3 but wish to change the aspect ratio to 1:1? Unnecessary elements in the background? The crop tool is your answer. By trimming your photograph, you can draw attention to the main product and create maximum impact. 

Straighten

It’s unacceptable to leave your photographs with a crooked horizon—that’s something even untrained eyes can notice! Fortunately, it is possible to straighten your photos to ensure correct alignment if you miss the mark during the creative photoshoot. 

Exposure

Exposure refers to the amount of light in your image. If your photograph is overexposed, it will appear too bright, washed out, and have lesser detailed highlights. On the other hand, an underexposed photo will be dark, dull, and have lesser detailed shadows. To achieve the correct exposure, you can try making the following adjustments and recover the details you could not capture during the product photoshoot: 

Exposure—to fix the overall light in the image. 

Highlights—to modify the brightest areas of your image. 

Shadows—to adjust the darkest parts of your image. 

White balance

The different lighting conditions during the creative photoshoot can influence the colors in your images. You can achieve color accuracy by setting the correct white balance in your camera or adjusting it during the post-processing stage. The usual WB modes include daylight, cloudy, tungsten, fluorescent, flash, and shade. By choosing any of these settings, you can achieve desired lighting and color rendition for your images.

Contrast

Do your images appear flat and lifeless? Boosting the contrast slider towards the right can make all the difference! Increasing the contrast makes the dark areas darker and the light areas lighter, resulting in a clearer distinction between shadows and highlights. It can create a more dynamic, impactful, and three-dimensional-looking image.

Looking for production services in Mumbai? Get in touch with The G Story! 

Saturation 

Adjusting the saturation can immediately boost the intensity of all the colors in your images. So if your photo mostly has muted colors, give the saturation slider a go! However, be careful with this tool—if overused, it can lead to an unnatural look. 

Vibrance

Compared to saturation, vibrance only amplifies the duller colors in the photograph. It is helpful if your images came out colorful after your creative photoshoot but need some enhancements. 

Sharpening 

By adjusting the sharpening slider, you can give more clarity, crispness, and definition to the products in your photos.

Too complicated? The G Story has you covered!

While it’s not impossible to learn photo editing, it can be intimidating and time-consuming, especially if you are an amateur. A more effective solution would be to hand over this job to the experts in product photography in Mumbai, such as The G Story! We live and breathe photography—from conceptualization to post-production editing, and everything in between is our responsibility! Whenever any brand taps our shoulder, we give it our all to produce the most aesthetic product photographs that meet and exceed their expectations. So if you want to take your brand photography to the next level, we would love to talk with you!

 

Lighting Essentials: Must-Have Equipment for Every Photographer

Lighting Essentials: Must-Have Equipment for Every Photographer

Whether you are doing a luxury product or lifestyle photoshoot, lighting is the key to producing picture-perfect images. While hacks such as lamps, bulbs, or natural lighting can work, they are limiting because you don’t have much control over them. A simple and effective solution for the best product photoshoot? Studio lighting! 

If you feel studio lighting is too intimidating, you’re not alone—many photographers share the same story. But it’s a challenge worth embracing to upgrade your photography game. To help you get started, The G Story has prepared a complete lighting 101 guide! 

Different types of studio lighting

The first step is determining what lighting is best for your photo production house. There are two main types of light to choose from—continuous lighting and flash lighting.

Continuous Lighting

Continuous lighting, as the name implies, can remain on throughout the entire duration of the luxury product photoshoot. The various lighting bulbs include fluorescent bulbs, tungsten bulbs, and the more popular option these days—LED panels. Besides being easier on the pockets, continuous lighting is a preferred choice for many beginners as it is relatively user-friendly. 

Pros of Continuous Lighting

  • It allows you to see the lighting effect on your subject and background in real-time, making it easier to adjust and fine-tune the setup before you start taking photographs.

  • It lets you manually adjust the lighting’s color, intensity, and direction.

  • Easier for videography.

Cons of Continuous Lighting

  • Heats up quickly (except LED lights).

  • It uses more power and may wear out quickly.

  • Produces less powerful light

Flash Lighting

Strobes, monolights, and speed lights are all flash lighting that syncs with your camera and emits a brief, intense burst of light upon pressing the shutter button. 

Pros of Flash Lighting

  • Effective for freezing action without motion blur.

  • Produces more powerful light.

  • Highly energy-efficient and durable

Cons of Flash Lighting

It does not allow you to see how light will influence your subject and background until you capture an image, so it can take a few trials and errors to get the desired shot 

Challenging for videography

Need more assistance? Schedule a call with The G Story, Mumbai’s leading photo production house. 

Lighting modifiers we swear by

Lighting modifiers are tools placed before the light to shape, soften, diffuse, or redirect the light to achieve specific lighting effects. Here are some of our all-time favorites:

  • Softbox: A square or rectangular-shaped enclosure can be attached to the studio light to produce a soft, diffused lighting effect. For instance, it can soften the harsh shadows and reduce glare during a luxury product photo shoot, especially when capturing reflective items like perfumes or wine bottles.

  • Shoot-through umbrella: Imagine a white translucent fabric umbrella mounted on your light stand. It is helpful to diffuse soft light over a wide area and reduce shadows.

  • Beauty dish: A circular, bowl-shaped light modifier commonly used to create a focused light with soft shadows and highlights. True to its name, this modifier works wonders for portrait, beauty, and fashion photography.

  • Snoot: Consider investing in this tube-shaped tool if your photo production house is into food photography! It creates a focused, narrow beam of light that can help you make a spotlight on your subject, add highlights to specific areas, or light up a background.

  • Reflectors: They consist of a reflective surface, usually made of silver, gold, white, or translucent fabric, that can help redirect or bounce light onto the subject or scene. You can rely on reflectors for lifestyle photoshoots often conducted on-location or in outdoor settings, as they are lightweight, foldable, and portable.

Carry out the best product photoshoot today!

Lighting in photography is a vast ocean; mastering it can take enough time and effort. There’s no other way to learn it than by trying it yourself, and for that, there is plenty of budget-friendly equipment available. Check out The G Story’s product photography portfolio if you need more inspiration. 

 

Success For Me Is Being Happy, Gayatri J Patel Shares Her Entrepreneurial Journey

Success For Me Is Being Happy, Gayatri J Patel Shares Her Entrepreneurial Journey

Gayatri Jhaveri Patel, founder and creative director of The G Story, shares her entrepreneurial journey and insights into her successful content creation agency. With a background in Graphic Design and Visual Communication, Gayatri discovered her passion for content creation and never looked back. The G Story specializes in content creation across various mediums such as images, videos, and GIFs, providing expertise in social media, digital strategies, and content planning.

Gayatri journey began unexpectedly when her creative Instagram stories caught the attention of a friend, leading to a project at the Good Glam Group. Realizing her love for creating compositions, she recognized the potential of her work as a comprehensive solution for brands’ visual content needs, thus giving birth to The G Story.

For Gayatri, success means being happy and waking up every day excited to do what she loves. She believes that if you pursue your passion, work never feels like a burden. One of her greatest achievements is collaborating with numerous brands on captivating projects that yield positive results for their marketing campaigns.

Building the right team has been a significant challenge for Gayatri. However, she tackles it by continuously seeking like-minded and passionate individuals to fuel the company’s growth. Leveraging the power of social media, Gayatri has been able to connect with talented individuals and work with some of the industry’s best talents.

Rohina Anand Khira, the founder of AA Living, serves as an important role model for Gayatri. Inspired by Rohina ability to excel as a content creator, business owner, and mother, Gayatri finds motivation in her relentless dedication.

On a personal level, Gayatri attributes her success to her decision to get married. Her husband, Sanit Patel, has been a significant source of support and encouragement, especially given his business background complementing Gayatri creative expertise.

Gayatri advice to startup entrepreneurs is to stay consistent, maintain confidence in their abilities, and never shy away from hard work. She acknowledges that doubt may arise, but ultimately, perseverance leads to growth and accomplishments.

The mantra that uplifts Gayatri is continuous improvement, doing her work sincerely, and witnessing her vision come to life.

Looking ahead, Gayatri aims to revolutionise how international brands perceive content creation in India. She aspires to partner with global labels, providing high-quality and cost-effective solutions while incorporating technology to streamline the content creation process and enhance turnaround time.

In summary, Gayatri Jhaveri Patel entrepreneurial journey is fueled by her passion for content creation, her commitment to building a strong team, and her vision to transform the content creation landscape in India. With her agency, The G Story, she aims to deliver exceptional results while staying true to her mantra of continuous improvement for more info click here

 

Emotional Connection – The Most Important Selling Point for Brands

Emotional Connection – The Most Important Selling Point for Brands

“Gayatri Jhaveri Patel is the Co-Founder of The G Story, a Mumbai-based digital agency specialising in creative and technology-based solutions, particularly in product photography, props inventory, and styling. With a Bachelor’s degree in Marketing from the University of California, Berkeley, and a Diploma in Design and Visual Communications from B.D. Somani Institute of Art & Fashion Technology, Gayatri has a strong background in the industry. Prior to establishing her agency, she worked as a Creative Designer for renowned global companies.

In today’s fast-paced and digitally-driven society, establishing an emotional connection is essential for brands. The internet’s convenience has made the human touch increasingly rare, compelling brands to become more approachable and connect with their audience on a deeper level. It is crucial for brands to express their unique story and differentiating factors across all communication channels while providing compelling reasons for consumers to choose their products or services. This approach enhances brand visibility, profitability, and overall impact.

An emotional connection adds value to a brand in several ways. It enables brands to connect with their audience personally, fostering customer retention and attracting new customers. Additionally, consumers expect authenticity and inclusivity from brands, seeking those that care beyond numbers. By being honest in branding and messaging, brands can establish long-term relationships and build trust with their audience. Creating a strong first impression through engaging content on digital platforms is also crucial for gaining long-term consumers.

Ultimately, brands should focus on communicating their story in a relatable manner, being authentic, and making consumers feel valued. This approach sets brands apart and enables them to form long-term connections with their audience.”

To learn more about the most significant selling points for brands, go here.

From Conception to Completion: How a Moodboard Shapes Your Photoshoot

From Conception to Completion: How a Moodboard Shapes Your Photoshoot

Can you shoot a film without a story and script? Can you cook up a Michelin star dish without a recipe? No, right? In the same way, you cannot go about doing product photography without a mood board!
So, if your range of natural skincare products, luxury clothing line, or delectable desserts are ready to be shot before their market launch, stop before you get the camera out and take a moment to understand how mood boards can enhance your photoshoot with insights from The G Story!

What is a photography mood board?

Simply put, a mood board in creative product photography involves collating images, colors, textures, patterns, and other visual elements representing a product photoshoot’s desired aesthetic, mood, and style. It is created after extensively researching and understanding the brand’s unique story, vision, and values.

5 reasons why a mood board is essential for creative product photography

1.  It visually communicates the creative vision

Words cannot do what a single image can. Brands may bring many stories and ideas to the table, but a mood board helps to translate them into visuals that set the creative direction for the product photoshoot. A good mood board is a visual guide that covers all the aspects of luxury product photography, including:

By curating these visual references, the mood board grasps the aesthetic, mood, and style of the product photography.

2. It brings the entire creative team to one page

A mood board is an excellent communication tool to convey the unique direction of the creative product photography to the entire team involved in the photo shoot, including models, stylists, makeup artists, and set designers. It ensures everyone understands the expected photograph’s look and feel before execution.

3. It helps collaborate with the clients

A photography mood board is also vital in collaborating with clients or stakeholders. It allows clients to visualize and provide feedback on the creative direction before the photoshoot begins. The mood board is a platform for discussion, ensuring that the client’s expectations align with the innovative team’s vision. The G Story banks upon this collaborative process to enhance client satisfaction and create more successful outcomes.
4. It ensures consistency throughout the photoshoot

Consistency in visuals is crucial for a brand because it improves the recall value and helps the customers recognize your brand. A mood board helps maintain consistency in the overall visual language and product styling throughout the photoshoot. The team can ensure that all elements, from props to lighting, align with the defined concept by referring to the mood board during the shoot.
5. It inspires creativity

A well-curated mood board can serve as a source of inspiration for the creative team. It encourages brainstorming and sparks ideas, allowing for innovative and unique approaches to the photo shoot. It can motivate the team to explore new techniques, experiment with product styling, and push the boundaries of their creativity.

How to create a photography mood board?

The first step in creating a mood board is to source images that inspire your luxury product photography. The G Story uses top resources like Pinterest, Instagram, Behance, and various stock photography websites. You must dig in deep—the Internet has much to offer! Then, you arrange them in a digital mood board using editing software. You can use Adobe Photoshop, Canva, or anything that fits the bill. When you feel happy with your final output, you can export it as a single image file and share it with the creative team and the clients.
In summary, a photography mood board is a powerful visualization and communication tool that can take your product photography to another level. Learn more about our creative process and how we translate every brand’s unique vision into compelling photographs! Book your consultation today.

The Power of Creative Content: How a Creative Content Agency Can Transform Your Brand’s Storytelling

The Power of Creative Content: How a Creative Content Agency Can Transform Your Brand’s Storytelling

You may have worked day and night to bring out the best range of products or services in the market. But, it’s only half the battle. It’s no secret that you need creative digital communication to stand out and make people notice your brand! While traditional marketing communication still has its place in today’s world, it’s clear that engaging digital experiences using content creation has revolutionized the way brands connect with their customers.

The Power of Content Creation for Brands

From global giants like L’Oréal and Colgate to Indian businesses like Nykaa and Himalaya, everyone is leveraging the power of digital content and style to engage with their audience.
As per a report by MDG Solutions, on average, people remember only 10% of the information three days after hearing it. However, adding a picture along with it can improve recall to nearly 65%!
Content creation involves producing and publishing engaging media and storytelling using photographs, videos, and graphics across websites, apps, and social media channels. Since the digital world started expanding, content creation has become an inevitable part of marketing and branding. Here are five reasons why:
  1. It creates an excellent first impression. 
  2. It lets you tell your unique brand story to the world, helping you differentiate yourself from your competitors.
  3. It helps communicate with your customers and build stronger relationships, fostering loyalty and trust.
  4. Producing creative content consistently improves your brand’s recall value. 
  5. Fresh and relevant content creation can improve a business’s search engine rankings that attract inbound links and social shares.

Who can do Content Creation?

Creating high-quality content across multiple media channels can undeniably be daunting for businesses of any size. That’s where content creation studios come in. They can help brands create content tailored to their unique voice and messaging, drawing in new customers and increasing sales. Thus, businesses can concentrate on their core operations and leave the rest to the creative experts of the content creation studio.

Brand Photography - An Essential Aspect of Content Creation

While content creation involves various components, imagery is critical for any brand communication strategy. Why? Because a powerful photograph can entice the user to try your product or service. Think about it. Whether buying food, cosmetics, clothing, or footwear, you browse through the photos first. In fact, according to Justuno, nearly 93% of consumers felt visuals are the key deciding factor when purchasing.
If the images are poorly shot, it can create a negative impression of the brand, thus impacting the customer’s decision to purchase from them. This proves how important it is to partner with the right agency for content creation, which can help brands create high-quality photos, content, and style.

The Best Content Creation Agency in Mumbai

If you have been searching for a content creation agency in Mumbai to help create an impactful brand story and visuals for your brand, look no further than The G Story! From conceptualization to execution, our team takes pride in managing everything effortlessly. The team has crafted images for every type of brand you can imagine—skincare and personal care, cosmetics, home décor, lifestyle, fashion, food & beverage (and counting). What sets us apart from a different agency in content creation is our ability to understand every brand’s unique story and translate it into stunning photographs.
Well, we all know that a picture is worth a thousand words! So, maybe we stop now and let The G Story’s photos do the talking here! Get in touch with us today.