Your product photoshoot may have been a hit—from props to composition, you may have nailed it. But however impressive your photographs are, you cannot escape the post-production stage, where the real magic happens! 

The little adjustments you make while sitting behind your monitor help bring out visual nuances, correct minor errors, and achieve consistency in your images. The ultimate result? Your product photographs appear more appealing to your audience, driving high engagement and sales. 

If you are new to photo editing, The G Story, one of the leading production services in Mumbai, can help you get started! 

How to enhance your photos during post-production?

You only need three things to start your editing workflow: RAW images, photo editing software such as Adobe Lightroom or Photoshop, and a color-calibrated monitor. Follow the below-mentioned steps after your product photoshoot and see instant results!  

Crop

Composition seems off? Shot in 4:3 but wish to change the aspect ratio to 1:1? Unnecessary elements in the background? The crop tool is your answer. By trimming your photograph, you can draw attention to the main product and create maximum impact. 

Straighten

It’s unacceptable to leave your photographs with a crooked horizon—that’s something even untrained eyes can notice! Fortunately, it is possible to straighten your photos to ensure correct alignment if you miss the mark during the creative photoshoot. 

Exposure

Exposure refers to the amount of light in your image. If your photograph is overexposed, it will appear too bright, washed out, and have lesser detailed highlights. On the other hand, an underexposed photo will be dark, dull, and have lesser detailed shadows. To achieve the correct exposure, you can try making the following adjustments and recover the details you could not capture during the product photoshoot: 

Exposure—to fix the overall light in the image. 

Highlights—to modify the brightest areas of your image. 

Shadows—to adjust the darkest parts of your image. 

White balance

The different lighting conditions during the creative photoshoot can influence the colors in your images. You can achieve color accuracy by setting the correct white balance in your camera or adjusting it during the post-processing stage. The usual WB modes include daylight, cloudy, tungsten, fluorescent, flash, and shade. By choosing any of these settings, you can achieve desired lighting and color rendition for your images.

Contrast

Do your images appear flat and lifeless? Boosting the contrast slider towards the right can make all the difference! Increasing the contrast makes the dark areas darker and the light areas lighter, resulting in a clearer distinction between shadows and highlights. It can create a more dynamic, impactful, and three-dimensional-looking image.

Looking for production services in Mumbai? Get in touch with The G Story! 

Saturation 

Adjusting the saturation can immediately boost the intensity of all the colors in your images. So if your photo mostly has muted colors, give the saturation slider a go! However, be careful with this tool—if overused, it can lead to an unnatural look. 

Vibrance

Compared to saturation, vibrance only amplifies the duller colors in the photograph. It is helpful if your images came out colorful after your creative photoshoot but need some enhancements. 

Sharpening 

By adjusting the sharpening slider, you can give more clarity, crispness, and definition to the products in your photos.

Too complicated? The G Story has you covered!

While it’s not impossible to learn photo editing, it can be intimidating and time-consuming, especially if you are an amateur. A more effective solution would be to hand over this job to the experts in product photography in Mumbai, such as The G Story! We live and breathe photography—from conceptualization to post-production editing, and everything in between is our responsibility! Whenever any brand taps our shoulder, we give it our all to produce the most aesthetic product photographs that meet and exceed their expectations. So if you want to take your brand photography to the next level, we would love to talk with you!

Whether you are doing a luxury product or lifestyle photoshoot, lighting is the key to producing picture-perfect images. While hacks such as lamps, bulbs, or natural lighting can work, they are limiting because you don’t have much control over them. A simple and effective solution for the best product photoshoot? Studio lighting! 

If you feel studio lighting is too intimidating, you’re not alone—many photographers share the same story. But it’s a challenge worth embracing to upgrade your photography game. To help you get started, The G Story has prepared a complete lighting 101 guide! 

Gayatri Jhaveri Patel, founder and creative director of The G Story, shares her entrepreneurial journey and insights into her successful content creation agency. With a background in Graphic Design and Visual Communication, Gayatri discovered her passion for content creation and never looked back. The G Story specializes in content creation across various mediums such as images, videos, and GIFs, providing expertise in social media, digital strategies, and content planning.

Gayatri journey began unexpectedly when her creative Instagram stories caught the attention of a friend, leading to a project at the Good Glam Group. Realizing her love for creating compositions, she recognized the potential of her work as a comprehensive solution for brands’ visual content needs, thus giving birth to The G Story.

For Gayatri, success means being happy and waking up every day excited to do what she loves. She believes that if you pursue your passion, work never feels like a burden. One of her greatest achievements is collaborating with numerous brands on captivating projects that yield positive results for their marketing campaigns.

Building the right team has been a significant challenge for Gayatri. However, she tackles it by continuously seeking like-minded and passionate individuals to fuel the company’s growth. Leveraging the power of social media, Gayatri has been able to connect with talented individuals and work with some of the industry’s best talents.

Rohina Anand Khira, the founder of AA Living, serves as an important role model for Gayatri. Inspired by Rohina ability to excel as a content creator, business owner, and mother, Gayatri finds motivation in her relentless dedication.

On a personal level, Gayatri attributes her success to her decision to get married. Her husband, Sanit Patel, has been a significant source of support and encouragement, especially given his business background complementing Gayatri creative expertise.

Gayatri advice to startup entrepreneurs is to stay consistent, maintain confidence in their abilities, and never shy away from hard work. She acknowledges that doubt may arise, but ultimately, perseverance leads to growth and accomplishments.

The mantra that uplifts Gayatri is continuous improvement, doing her work sincerely, and witnessing her vision come to life.

Looking ahead, Gayatri aims to revolutionise how international brands perceive content creation in India. She aspires to partner with global labels, providing high-quality and cost-effective solutions while incorporating technology to streamline the content creation process and enhance turnaround time.

In summary, Gayatri Jhaveri Patel entrepreneurial journey is fueled by her passion for content creation, her commitment to building a strong team, and her vision to transform the content creation landscape in India. With her agency, The G Story, she aims to deliver exceptional results while staying true to her mantra of continuous improvement for more info click here

“Gayatri Jhaveri Patel is the Co-Founder of The G Story, a Mumbai-based digital agency specialising in creative and technology-based solutions, particularly in product photography, props inventory, and styling. With a Bachelor’s degree in Marketing from the University of California, Berkeley, and a Diploma in Design and Visual Communications from B.D. Somani Institute of Art & Fashion Technology, Gayatri has a strong background in the industry. Prior to establishing her agency, she worked as a Creative Designer for renowned global companies.

In today’s fast-paced and digitally-driven society, establishing an emotional connection is essential for brands. The internet’s convenience has made the human touch increasingly rare, compelling brands to become more approachable and connect with their audience on a deeper level. It is crucial for brands to express their unique story and differentiating factors across all communication channels while providing compelling reasons for consumers to choose their products or services. This approach enhances brand visibility, profitability, and overall impact.

An emotional connection adds value to a brand in several ways. It enables brands to connect with their audience personally, fostering customer retention and attracting new customers. Additionally, consumers expect authenticity and inclusivity from brands, seeking those that care beyond numbers. By being honest in branding and messaging, brands can establish long-term relationships and build trust with their audience. Creating a strong first impression through engaging content on digital platforms is also crucial for gaining long-term consumers.

Ultimately, brands should focus on communicating their story in a relatable manner, being authentic, and making consumers feel valued. This approach sets brands apart and enables them to form long-term connections with their audience.”

To learn more about the most significant selling points for brands, go here.

You may have worked day and night to bring out the best range of products or services in the market. But, it’s only half the battle. It’s no secret that you need creative digital communication to stand out and make people notice your brand! While traditional marketing communication still has its place in today’s world, it’s clear that engaging digital experiences using content creation has revolutionized the way brands connect with their customers.