If Barbie had an office in India, it would be this 1,800-square-foot workspace in Mumbai

workspace in mumbai

A candy-coloured utopian workspace may seem over the top for some. But for The G Story, a content creation agency, they wanted their office to be a visual narrative with nostalgia, whimsical hues and flamboyant design elements — aligning with their brand philosophy and tagline — ‘create magic’. The brief given to Deshna Kasliwal, principal designer at Deshna Kasliwal Design Studio, was simple–the space needed to look like a Pinterest board come to life, one that is a precise translation of the brand’s identity… Know More

The G Story rolls out ‘Barbie at Work’ campaign ahead of Barbie premiere

Barbie at Work campaign

In “Barbie at Work,” The G Story masterfully captures the essence of lifestyle photography, infusing every frame with authenticity and relatability. The campaign transcends the boundaries of a typical marketing endeavour, becoming a celebration of resilience and the pursuit of greatness. As the co-founders, Gayatri and Sanit Patel’s passion and vision come together to create a truly empowering experience.

With each relatable caption and scene, the campaign speaks to women worldwide, encouraging them to embrace their uniqueness, push beyond limitations, and conquer the professional world with confidence. Barbie, an iconic figure, becomes a symbol of breaking barriers and defying societal expectations, mirroring the struggles and triumphs that resonate with all of us.

Through the lens of Ravindu Patil, the creative genius behind each frame, “Barbie at Work” comes alive, capturing moments of vulnerability and determination that inspire viewers to pursue their dreams relentlessly. It’s a testament to the power of storytelling and The G Story’s unwavering commitment to empowering individuals through creativity and authenticity for more info click here.

The G Story Unveils ‘Barbie at Work’ Campaign

Barbie at Work campaign

Get ready to be captivated by the empowering campaign, “Barbie at Work,” presented by the visionary husband-wife duo Gayatri and Sanit Patel, co-founders of Mumbai’s renowned creative agency, The G Story. As excitement builds for the highly anticipated Barbie movie, this campaign takes center stage, showcasing Barbie as a symbol of breaking stereotypes and achieving greatness.

Expertly shot in the state-of-the-art studio in Mumbai, “Barbie at Work” immerses viewers in the dynamic world of agency life through relatable captions and scenarios. It’s a celebration of women empowerment, inspiring individuals worldwide to fearlessly pursue their ambitions.

With Gayatri gracefully leading the campaign and creative genius Ravindu Patil behind the lens, each frame exudes power and vulnerability, reminding us that even icons like Barbie experience moments of struggle. The campaign emphasises determination and resilience as the keys to success, urging viewers to embrace their weaknesses and stay focused on their life goals.

Embrace the magic of storytelling and empowerment as “Barbie at Work” showcases the unwavering commitment of The G Story to inspire and uplift through creativity and relatability for more info click here

From Conception to Completion: How a Moodboard Shapes Your Photoshoot

From Conception to Completion: How a Moodboard Shapes Your Photoshoot

Can you shoot a film without a story and script? Can you cook up a Michelin star dish without a recipe? No, right? In the same way, you cannot go about doing product photography without a mood board!
So, if your range of natural skincare products, luxury clothing line, or delectable desserts are ready to be shot before their market launch, stop before you get the camera out and take a moment to understand how mood boards can enhance your photoshoot with insights from The G Story!

What is a photography mood board?

Simply put, a mood board in creative product photography involves collating images, colors, textures, patterns, and other visual elements representing a product photoshoot’s desired aesthetic, mood, and style. It is created after extensively researching and understanding the brand’s unique story, vision, and values.

5 reasons why a mood board is essential for creative product photography

1.  It visually communicates the creative vision

Words cannot do what a single image can. Brands may bring many stories and ideas to the table, but a mood board helps to translate them into visuals that set the creative direction for the product photoshoot. A good mood board is a visual guide that covers all the aspects of luxury product photography, including:

By curating these visual references, the mood board grasps the aesthetic, mood, and style of the product photography.

2. It brings the entire creative team to one page

A mood board is an excellent communication tool to convey the unique direction of the creative product photography to the entire team involved in the photo shoot, including models, stylists, makeup artists, and set designers. It ensures everyone understands the expected photograph’s look and feel before execution.

3. It helps collaborate with the clients

A photography mood board is also vital in collaborating with clients or stakeholders. It allows clients to visualize and provide feedback on the creative direction before the photoshoot begins. The mood board is a platform for discussion, ensuring that the client’s expectations align with the innovative team’s vision. The G Story banks upon this collaborative process to enhance client satisfaction and create more successful outcomes.
4. It ensures consistency throughout the photoshoot

Consistency in visuals is crucial for a brand because it improves the recall value and helps the customers recognize your brand. A mood board helps maintain consistency in the overall visual language and product styling throughout the photoshoot. The team can ensure that all elements, from props to lighting, align with the defined concept by referring to the mood board during the shoot.
5. It inspires creativity

A well-curated mood board can serve as a source of inspiration for the creative team. It encourages brainstorming and sparks ideas, allowing for innovative and unique approaches to the photo shoot. It can motivate the team to explore new techniques, experiment with product styling, and push the boundaries of their creativity.

How to create a photography mood board?

The first step in creating a mood board is to source images that inspire your luxury product photography. The G Story uses top resources like Pinterest, Instagram, Behance, and various stock photography websites. You must dig in deep—the Internet has much to offer! Then, you arrange them in a digital mood board using editing software. You can use Adobe Photoshop, Canva, or anything that fits the bill. When you feel happy with your final output, you can export it as a single image file and share it with the creative team and the clients.
In summary, a photography mood board is a powerful visualization and communication tool that can take your product photography to another level. Learn more about our creative process and how we translate every brand’s unique vision into compelling photographs! Book your consultation today.

The Power of Creative Content: How a Creative Content Agency Can Transform Your Brand’s Storytelling

The Power of Creative Content: How a Creative Content Agency Can Transform Your Brand’s Storytelling

You may have worked day and night to bring out the best range of products or services in the market. But, it’s only half the battle. It’s no secret that you need creative digital communication to stand out and make people notice your brand! While traditional marketing communication still has its place in today’s world, it’s clear that engaging digital experiences using content creation has revolutionized the way brands connect with their customers.

The Power of Content Creation for Brands

From global giants like L’Oréal and Colgate to Indian businesses like Nykaa and Himalaya, everyone is leveraging the power of digital content and style to engage with their audience.
As per a report by MDG Solutions, on average, people remember only 10% of the information three days after hearing it. However, adding a picture along with it can improve recall to nearly 65%!
Content creation involves producing and publishing engaging media and storytelling using photographs, videos, and graphics across websites, apps, and social media channels. Since the digital world started expanding, content creation has become an inevitable part of marketing and branding. Here are five reasons why:
  1. It creates an excellent first impression. 
  2. It lets you tell your unique brand story to the world, helping you differentiate yourself from your competitors.
  3. It helps communicate with your customers and build stronger relationships, fostering loyalty and trust.
  4. Producing creative content consistently improves your brand’s recall value. 
  5. Fresh and relevant content creation can improve a business’s search engine rankings that attract inbound links and social shares.

Who can do Content Creation?

Creating high-quality content across multiple media channels can undeniably be daunting for businesses of any size. That’s where content creation studios come in. They can help brands create content tailored to their unique voice and messaging, drawing in new customers and increasing sales. Thus, businesses can concentrate on their core operations and leave the rest to the creative experts of the content creation studio.

Brand Photography - An Essential Aspect of Content Creation

While content creation involves various components, imagery is critical for any brand communication strategy. Why? Because a powerful photograph can entice the user to try your product or service. Think about it. Whether buying food, cosmetics, clothing, or footwear, you browse through the photos first. In fact, according to Justuno, nearly 93% of consumers felt visuals are the key deciding factor when purchasing.
If the images are poorly shot, it can create a negative impression of the brand, thus impacting the customer’s decision to purchase from them. This proves how important it is to partner with the right agency for content creation, which can help brands create high-quality photos, content, and style.

The Best Content Creation Agency in Mumbai

If you have been searching for a content creation agency in Mumbai to help create an impactful brand story and visuals for your brand, look no further than The G Story! From conceptualization to execution, our team takes pride in managing everything effortlessly. The team has crafted images for every type of brand you can imagine—skincare and personal care, cosmetics, home décor, lifestyle, fashion, food & beverage (and counting). What sets us apart from a different agency in content creation is our ability to understand every brand’s unique story and translate it into stunning photographs.
Well, we all know that a picture is worth a thousand words! So, maybe we stop now and let The G Story’s photos do the talking here! Get in touch with us today.

Enhance Your Creative Vision: A Guide for Content Creators

Enhance Your Creative Vision: A Guide for Content Creators

Product photography plays a crucial and indispensable role in the ecommerce industry today as it is the only way for customers to virtually see a product before making a purchase. With the rise of online shopping, customers heavily rely on product photos to make their buying decisions.
The goal of product photography is to showcase the product in a way that is visually appealing, informative, and enticing to potential customers. Effective product photography requires careful planning, attention to detail, and a focus on showcasing the product’s features and benefits in a way that is visually appealing and informative to potential customers. Here are some pointers from The G Story, a content creation agency, to help you with creative skincare and cosmetics product photography:
  1. Lights, Camera, Action: Lighting is one of the most important elements in photography. It can greatly affect the mood, tone, and overall quality of a photograph. Proper use of lighting can enhance the subject and highlight its features, while poor lighting can make a photograph look flat and uninteresting. Lighting can be adjusted to give the perfect accent to the product.

  2. Placement of the product: The product is the HERO of the shoot, hence it needs to be close to front and center stage! Use acrylic props to get a great layout and can also be used to display the product out of its packaging alongside the package. Elevating a product on a prop can make it more prominent. Also, if you’re shooting more than one product, adding elevations makes it easy to create a neat display – it gives a high-end feel and texture to your photographs.

  3. Choose the right props: Props can help to add interest to the photograph and can help to create a theme or story around the product. When choosing props, it is important to consider the overall style of the product and the desired outcome of the photograph.  It could be flowers- dried or fresh, glasses, glitter, candles, bags, accessories, . Props like leaves in a background can be used to create illusions of exotic locations or to trigger the feel of being there. The skincare product ingredients can also be used to bring out the natural aspect of the product while making it more wholesome and yummy .

  4. Textured backgrounds and coloured backdrops: A good play of mood building and ambiance needs to be created for cosmetic products. Vibrant backdrops catch the attention of the audience when used with both model and product shots. Textures are great, but they can overpower a shoot if used incorrectly. Pick just one or two textures that work together. Textured backdrops and fabrics look great paired with luxurious skincare and makeup products.

  5. Use swatches: Swatches give consumers a visual feel of what the skincare or cosmetic product is like and it’s a fantastic way to show the content, colour and texture of a product. For makeup, swatches give a better look at how the product will appear on different skin tones, and it will also show the level of coverage and opacity it has.

  6. Planning the shoot: the most important thing to have a successful shoot is to plan it to the Tee! It will help you get things done much quicker, and it’s essential so you have everything you need on hand when you start styling your product. The last thing you want to experience is that you have an amazing idea you cannot embody because you don’t have enough of the product to experiment or play around with.
By following these tips, you can style your product in a way that highlights its features and creates an appealing visual presentation of the products being marketed, engaging the consumers enough to walk the extra mile and place an order.