Category: Product Photoshoot

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Success For Me Is Being Happy, Gayatri J Patel Shares Her Entrepreneurial Journey

Gayatri J Patel

Success For Me Is Being Happy, Gayatri J Patel Shares Her Entrepreneurial Journey

Gayatri J Patel

Gayatri Jhaveri Patel, founder and creative director of The G Story, shares her entrepreneurial journey and insights into her successful content creation agency. With a background in Graphic Design and Visual Communication, Gayatri discovered her passion for content creation and never looked back. The G Story specializes in content creation across various mediums such as images, videos, and GIFs, providing expertise in social media, digital strategies, and content planning.

Gayatri journey began unexpectedly when her creative Instagram stories caught the attention of a friend, leading to a project at the Good Glam Group. Realizing her love for creating compositions, she recognized the potential of her work as a comprehensive solution for brands’ visual content needs, thus giving birth to The G Story.

For Gayatri, success means being happy and waking up every day excited to do what she loves. She believes that if you pursue your passion, work never feels like a burden. One of her greatest achievements is collaborating with numerous brands on captivating projects that yield positive results for their marketing campaigns.

Building the right team has been a significant challenge for Gayatri. However, she tackles it by continuously seeking like-minded and passionate individuals to fuel the company’s growth. Leveraging the power of social media, Gayatri has been able to connect with talented individuals and work with some of the industry’s best talents.

Rohina Anand Khira, the founder of AA Living, serves as an important role model for Gayatri. Inspired by Rohina ability to excel as a content creator, business owner, and mother, Gayatri finds motivation in her relentless dedication.

On a personal level, Gayatri attributes her success to her decision to get married. Her husband, Sanit Patel, has been a significant source of support and encouragement, especially given his business background complementing Gayatri creative expertise.

Gayatri advice to startup entrepreneurs is to stay consistent, maintain confidence in their abilities, and never shy away from hard work. She acknowledges that doubt may arise, but ultimately, perseverance leads to growth and accomplishments.

The mantra that uplifts Gayatri is continuous improvement, doing her work sincerely, and witnessing her vision come to life.

Looking ahead, Gayatri aims to revolutionise how international brands perceive content creation in India. She aspires to partner with global labels, providing high-quality and cost-effective solutions while incorporating technology to streamline the content creation process and enhance turnaround time.

In summary, Gayatri Jhaveri Patel entrepreneurial journey is fueled by her passion for content creation, her commitment to building a strong team, and her vision to transform the content creation landscape in India. With her agency, The G Story, she aims to deliver exceptional results while staying true to her mantra of continuous improvement for more info click here

 

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Propping Up Product Styling: Essential Props to Elevate Your Product Photography

Product Styling

Product photography is more complex than simply clicking photos of the products. It requires careful attention to detail and using props to create impactful visual compositions that help bring out the brand’s unique story and personality. Besides, these elements enhance product features, make the products memorable, and help them stand out in the crowded marketplace. 

So, if you want to elevate your product photography, The G Story product stylists have a 101 guide on props that you can use for your next photoshoot! 

What props should you use for your product photography for product styling?

  1. Flowers and foliage

Using fresh flowers of different types and colors as props can evoke delight, joy, love, elegance, and nostalgia. Roses can enhance feminine perfumes, while lilies pair well with high-end skincare products. On the other hand, foliage gives a natural, fresh, and serene look and feel, making it suitable for home decor, wellness products, and organic food products. For men’s products, dried botanicals work like a charm!

  1. Lighting 

Fairy lights or candles showcase comfort, well-being, and coziness, making them perfect for home decor, fashion accessories, festive items, and wellness products. You can even use a table lamp or standing light to spotlight a product. 

  1. Books and magazines 

Books and magazines are ideal for luxury product photography, such as shoes, eyewear, cameras, or elegant furniture. Self-care brands can use cut-outs of motivational words or quotes in the background, while recipe books would be best for food products! Chunky books can be stacked together to create height for your products. 

  1. Food and ingredients

Food and ingredients are some of the most fun elements all product photography stylists love. You need not limit the use of these props when photographing food and beverages. Fresh fruits can highlight key ingredients in skin care products and perfumes, while spices and dry fruits are ideal for organic oils. 

  1. Fabrics 

Fabrics help add various textures, colors, depth, and interest to the products. You can place the material underneath your product, use it as a curtain backdrop, or fold it uniquely to draw attention to your product. Experiment with different fabrics, such as cotton, wool, linen, velvet, silk, satin, chiffon, or faux fur, depending on the look and feel you wish to create. For instance, The G Story often uses silk in luxury product photography, such as high-end cosmetics or perfumes. 

  1. Ribbon 

A curled-up ribbon can make all the difference when your composition feels too flat or empty. A fun element that comes in various colors and patterns, it can genuinely raise the vibe of the image. 

  1. Blocks and plinths 

Placing your products on blocks of colorful foam, wood, clear acrylic, or stones can help draw attention toward them and add depth to the visual composition. Blocks and plinths are one of the most versatile props for any product. 

  1. Mirrors 

Mirrors are widely used in product photography as they serve multiple purposes to enhance the overall visual composition. They can effectively create reflections, illusions, and symmetry, adding depth, dimension, and balance to the images. Mirrors also allow you to simultaneously showcase different angles of the product in a single shot. 

  1. Stationery and electronics

Stationery and electronics are other favorites of product photography stylists because of their diversity and accessibility. They are majorly used to provide context and demonstrate the functionality of the products. Apart from that, stationery adds fun and play to the composition, while electronics set a modern and tech-savvy vibe. 

Let’s get proppin’

Now that you have discovered what props can enhance your luxury product photography, it is time to find them! Local shops, flea markets, online stores, or even your home—there are a zillion places to source props for your shoots. Check out The G Story’s product photography collection if you need more inspiration. From flowers to fabrics, we have experimented with various props to craft compelling and memorable compositions! 
If you don’t want to go through the hassle of DIY (do it yourself), book a consultation with us—The G Story— and we can help you create your visual brand story! Contact us now.

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