- Lights, Camera, Action: Lighting is one of the most important elements in photography. It can greatly affect the mood, tone, and overall quality of a photograph. Proper use of lighting can enhance the subject and highlight its features, while poor lighting can make a photograph look flat and uninteresting. Lighting can be adjusted to give the perfect accent to the product.
- Placement of the product: The product is the HERO of the shoot, hence it needs to be close to front and center stage! Use acrylic props to get a great layout and can also be used to display the product out of its packaging alongside the package. Elevating a product on a prop can make it more prominent. Also, if you’re shooting more than one product, adding elevations makes it easy to create a neat display – it gives a high-end feel and texture to your photographs.
- Choose the right props: Props can help to add interest to the photograph and can help to create a theme or story around the product. When choosing props, it is important to consider the overall style of the product and the desired outcome of the photograph. It could be flowers- dried or fresh, glasses, glitter, candles, bags, accessories, . Props like leaves in a background can be used to create illusions of exotic locations or to trigger the feel of being there. The skincare product ingredients can also be used to bring out the natural aspect of the product while making it more wholesome and yummy .
- Textured backgrounds and coloured backdrops: A good play of mood building and ambiance needs to be created for cosmetic products. Vibrant backdrops catch the attention of the audience when used with both model and product shots. Textures are great, but they can overpower a shoot if used incorrectly. Pick just one or two textures that work together. Textured backdrops and fabrics look great paired with luxurious skincare and makeup products.
- Use swatches: Swatches give consumers a visual feel of what the skincare or cosmetic product is like and it’s a fantastic way to show the content, colour and texture of a product. For makeup, swatches give a better look at how the product will appear on different skin tones, and it will also show the level of coverage and opacity it has.
- Planning the shoot: the most important thing to have a successful shoot is to plan it to the Tee! It will help you get things done much quicker, and it’s essential so you have everything you need on hand when you start styling your product. The last thing you want to experience is that you have an amazing idea you cannot embody because you don’t have enough of the product to experiment or play around with.
Product photography plays a crucial and indispensable role in the ecommerce industry today as it is the only way for customers to virtually see a product before making a purchase. With the rise of online shopping, customers heavily rely on product photos to make their buying decisions.
The goal of product photography is to showcase the product in a way that is visually appealing, informative, and enticing to potential customers. Effective product photography requires careful planning, attention to detail, and a focus on showcasing the product’s features and benefits in a way that is visually appealing and informative to potential customers. Here are some pointers from The G Story, a content creation agency, to help you with creative skincare and cosmetics product photography:
By following these tips, you can style your product in a way that highlights its features and creates an appealing visual presentation of the products being marketed, engaging the consumers enough to walk the extra mile and place an order.