AI is one of the biggest tensions brands and industries are facing today. It’s rapidly transforming content creation, making it easier to generate visuals that are eye-catching and unique. While many brands are excited about AI’s potential, others worry about its impact on traditional content creation methods. With so much buzz around AI, the question arises- will it replace real photography and videography?
Here’s what The G Story’s founder, Gayatri Jhaveri, has to say about this:
“As the founder of The G Story, a 360-degree content creation agency, I get asked this question all the time: Will AI take over product photography and videography?
AI is an exciting tool, no doubt. It has completely transformed the way we create content, allowing for stunning, imaginative visuals that can make an impact on social media. The possibilities are endless, and it’s fascinating to see how AI-generated content can push creative boundaries. But does it replace real photography and videography? Not quite.
From my experience of over eight years in the industry, one thing is clear—consumers crave authenticity. They want to see real skin, real textures, and real products. That’s why the brands we work with, especially in the beauty and lifestyle space, lean towards minimal editing. The visuals that truly perform well and drive conversions are the ones that feel relatable, that showcase products in a natural, tangible setting.
At The G Story, we blend innovation with authenticity. We specialize in high-end product photography, videography, and CGI-driven content, ensuring that while we embrace AI as a creative tool, we never lose sight of what truly resonates with audiences. AI can enhance the process, but it can’t replace the magic of real storytelling.”
If you’re a brand looking for the perfect balance between AI-generated creativity and authentic content, let’s connect. The G Story is here to help you craft visuals that don’t just capture attention but also build lasting trust with your audience.